Art Direction & Publication Design

Working at FCB I had the privelage of working on a historical and iconic brand, Levi Strauss & Co. The brief was to design a broadcast book for the new 501 Skinny Jeans campaign. This book was used by the Levi internal team to go through each spot as a unified group with a tangible and interactive experience.

Front Cover - Two portait style covers

Back Cover


Detail - Levi's logo folio

Detail - Layout

Detail - Spread