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Levi's

Art Direction & Publication Design
2016


Working at FCB I had the privelage of working on a historical and iconic brand, Levi Strauss & Co. The brief was to design a broadcast book for the new 501 Skinny Jeans campaign. This book was used by the Levi internal team to go through each spot as a unified group with a tangible and interactive experience.
 

Front Cover - Two portait style covers

Back Cover

Detail

Detail - Levi's logo folio

Detail - Layout

Detail - Spread